How To Create An Epic Instagram Theme

5 Ways To Create A Consistent Instagram Theme

Think of your instagram theme as someone else’s first glimpse at your business or brand. You want them to be interested from the get go before watching your hilarious stories or your touching captions right?

Having a good looking and cohesive front cover for your instagram is really important when it comes to building loyal followers. Aesthetic is everything but remember to be true to yourself as well!

I have a travel and lifestyle account but these tips can be applied to any type of account so don’t worry! πŸ™‚

#1 Take good photos

A great instagram account always starts with great photos. There really isn’t any way around it. That doesn’t mean you have to go invest in some expensive camera gear though. Some awesome instagramers use only their iphone and they have lovely accounts. Work on angles and get creative. Always take photos in good light and watch as many photography tutorials as possible. I still learn new things everyday so don’t ever think you know everything. Photography will probably be the hardest part and after you master the basics everything else will get mush easier.

If you really don’t know where to start the key things to remember is avoid very harsh light ( mostly midday ) as well as very low light. If you shoot indoors remember that mornings will have a cool tint and afternoons a warm tint. Shooting in the shade with the light coming from the front will give you nice sharp bright photos while shooting with the sun behind you will give you softer photos ( its also harder to shoot and etc though )

If you are struggling with what to shoot get an instagram planner and come up with a few ideas. Fill them out and go take the shots or work on the different photos you want to take.

#3 Be consistent and cohesive

  • Find a colour palette that you like and work with that. I do a lot of blue’s and oranges. If you don’t want to do a specific colour palette you can also have a theme throughout your photos ( for instance you are always in the pics etc )
  • A colour palette could also mean your pics are all slightly faded or slightly desaturated giving them all a similar feel even though your colour palette isn’t always the same.
  • To help with this edit all your photos in a similar way using apps like VSCO on your phone or presets on lightroom. You can create your own presets or buy ones that will suit your style. ( click here to buy mine )
  • Alternate between a few different styles on your feed. I usually like posting something like a sunset photos, a beach photo and then something different in between like a mountain, hiking or snow photo. Be creative with it so your account is interesting just remember that they can’t clash, they must flow.


Here are a few of my favorite instagram themes at the moment in my travel niche. Pilotmadeleine | Taramilktea | Polabur | Reneeroaming

#4 Use an app to preview your feed

I don’t know what I would do without the ability to easily preview my feed with a new photo added. A lot of people use apps like Planoly but good old VSCO is perfect for my needs. All I do is keep all my instagram photos in order on the app and then I add my latest photo to see how it fits in. From there I can see if I need a completely new photo or if I just need to work on my colours a bit more.

I can’t stress enough how lost I would be without doing this, it’s a definite must for anyone who is serious about a curated feed.

#5 Don’t be afraid to change it up

The worst thing ever is getting stuck in a theme you created and now hate. My theme changes gradually all the time with my photography and editing styles changing. You can either do it like tearing off a bandaid and completely start over or more subtly by changing a little bit more with each photo you post until you get to exactly where you want to be. Remember if its not working for you stop and reassess everything and start again.





  1. February 15, 2018 / 7:39 pm

    Thanks for these tips Carlinn!! I will definitely be looking into using Planoly. ☺️

    • Carlinn
      February 15, 2018 / 7:58 pm

      Awesome! ☺

  2. ABril
    February 15, 2018 / 7:58 pm

    Your Instagram is perfect. I’m following you πŸ™‚

    The color palette

    • Carlinn
      February 15, 2018 / 7:58 pm

      Aww thanks!!

  3. ivanasworld
    February 22, 2018 / 10:49 pm

    Great post πŸ™‚ Love the tips you share and I love your instagram account πŸ™‚

  4. February 27, 2018 / 9:42 am

    I think your Instagram theme can be difficult to follow. My friend lives in Canada and her insta is amazing because she has the beautiful views to work with. Whereas I find it more challenging in Nottingham as there isn’t many spectacular places. This is where I need to up my editing game and improve the images that way! I’ll download VSCO and see what I can do.

    Thanks for sharing πŸ™‚

    Kim //

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